Cantine Ermes and Boomer Beverage: a new alliance between Sicilian wines and the American market
August 2nd – Canteen Ermes is pleased to announce its intention to expand its distribution network through a new strategic partnership with Boomer Beverage, a nationwide liquor supplier led by wine veteran Dan Goettel.
The Sicilian company Cantine Ermes, one of the largest wine producers on the island, has been distributed on the American market since 2018. Thanks to this new collaboration, the winery now aims to strengthen its image and its presence in the market. in the United States and in the key states of New York, Illinois, Florida, California and Texas.
“This is an important step for Cantine Ermes. says Angelo Morando, export sales manager of the Sicilian cooperative. “We are ready to invest more in the American market and to make our organic collection more accessible to consumers. We believe that Boomer Beverage is the right partner to do this, thanks to its expertise, knowledge and direct communication / link with distributors.
Launched in January 2021, Boomer Beverage is a new player in the wine market but operated by a group of wine industry veterans. Founder Dan Goettel started with E&J Gallo and developed his career working with clients like Chateau Ste. Michelle, CWUS, Remy America and Australian Wines Lambert Estates. Dan is joined by a team of Dave Prieto, Jim Powell, Franck Bevacqua, Gary Cowan and Peter Zilocchi (former vice president of sales for Freixenet.)
Boomer DrinkThe mission of is to transform brands, whether international or local, into established brands in the United States, ensuring that brands around the world receive the attention and attention they deserve in the marketplace. American. Through the strong and lasting relationships with distributors and retailers established over a 20 year career, Dan Goettel of Boomer Beverage aims to expand the presence of Cantine Ermes and their two main wine collections, Vento di Mare and Quattro Quarti & Epicentro, across the country.
ABOUT CANTINE ERMES
Cantine Ermes was founded in the heart of the Belice Valley in Sicily, an area infamous for the 1968 earthquake that wiped out a large area of the island. Thirty years later, a group of nine young winegrowers decided to embark on a path of reconstruction of the terroir by taking advantage of everything it had to offer, forming what is today the largest wine cooperative in the region. region. Over the years (1998-2021) Cantine Ermes has reached 2,257 members and around 25,830 hectares of vines located between Trapani, Agrigento and the Palermo region. Today, a third of these vineyards are organic. Cantine Ermes currently imports to the United States 3 collections produced with native and international grapes: Vento di Mare (Pinot Grigio, Grillo, Moscato Pinot Nero, Nerello Mascalese and Nero d’Avola), Quattro Quarti (Grillo and Nero d’Avola) and Epicentro (Nero d’Avola Riserva).